I built the strategic content infrastructure that transformed alumni outreach into a coordinated, role-supported system to influence commitment at scale.
I developed a multi-channel communication strategy across 3 institutions and 4 frontline roles, improving message consistency and reducing compliance rework through standardized job aids and training.
I designed a scalable taxonomy and metadata system for 800+ Salesforce knowledge base articles, improving discoverability and enabling intelligent content delivery through AI-powered tools and the Enrollment Portal.
I led video, text, and graphic design for the Korean American Perspectives Podcast, and managed the transformation of the podcast into a videocast.
I filmed, edited, and produced videos to fulfill the Council of Korean Americans' promotional marketing, social media, and overall content needs.
Steve & Mary Park talk about their upbringing as Korean Americans, where the inspiration to start a non-profit came from, and how Little Lights has completely changed their lives.
This video is an interview with Richard Levick of Levick based in Washington, D.C. Here, he talks with CEO of Wexler LLC, Zeev Wexler, about the three stages of crisis.
This is an informative video from Rooftop Chimney Sweeps on the dangers of carbon monoxide and the best practices homeowners can do to avoid carbon monoxide-related incidents.
I pitched the student entrepreneur spotlight and kicked off the series with Cody But, the founder of Novel Tea Café. I wrote the interview questions, filmed, and edited this video.
Data visualization is the act of taking information (data) and placing it into a visual context, such as a map or graph.
Clearscope is a powerful copywriting tool that specializes in marketing content, increasing conversion rate, and engagement activity.
SEO analysts are among the most in-demand roles in many industries, including marketing, business, e-commerce, and more.
What do AT&T, Gillette, FedEx, Bank of America, Caesars, Allegiant, and Ford all have in common besides being major corporations?